DiResta, Renée,   1981-  <br/><br/>
Invisible rulers :  the people who turn lies into reality / 
 People who turn lies into reality 
Renée DiResta. 
 - First edition. 
 - ix, 436 pages ;  25 cm. 
<br/><br/> "If you make it trend, you make it true"--Page 1 of dust jacket. 
<br/><br/>Includes bibliographical references (pages 365-423) and index. 
<br/><br/>Introduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward. 
<br/><br/> "By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"-- 
<br/><br/><label>ISBN: </label>1541703375 (hardcover) 9781541703377 (hardcover) 
<br/><br/><label>LCCN: </label>2024934465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Disinformation.<br/>Desinformación <br/>Mass media and propaganda.<br/>Medios de comunicación de masas <br/>Propaganda<br/>Social media--Political aspects.<br/>Redes sociales --Aspectos políticos<br/>Internet--Political aspects.<br/>Internet  --Aspectos políticos<br/>Propaganda.
<br/><br/><label>LC Class. No.: </label>HM 1231  / D598i 2024 
<br/><br/><label>Dewey Class. No.: </label>303.38