02853cam a2200553 i 4500 23608491 BJBSDDR 20251031135901.0 ta 240315s2024 nyu e b 001 0 eng d 2024934465 1541703375 (hardcover) 9781541703377 (hardcover) 9781541703391 (ebook) 23608491 (OCoLC)1401907966 YDX eng rda YDX BDX OCLCO TOH ZVR OCLCO JQW DLC eng lccopycat HM 1231 D598i 2024 303.38 DiResta, Renée, 1981- 44402 Invisible rulers : the people who turn lies into reality / Renée DiResta. People who turn lies into reality First edition. New York : PublicAffairs, 2024. ix, 436 pages ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier "If you make it trend, you make it true"--Page 1 of dust jacket. Includes bibliographical references (pages 365-423) and index. Introduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward. "By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"-- Provided by publisher. Disinformation. Desinformación 19128 Mass media and propaganda. Medios de comunicación de masas 1578 Propaganda 3704 Social media Political aspects. Redes sociales Aspectos políticos 1365 Internet Political aspects. Internet Aspectos políticos 1308 Propaganda. 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK dpf 124834 124834 0 0 lcc 0 0 CS BJB BJB CS 2025-08-19 0 HM 1231 D598i 2024 00000190499 2025-08-19 18:02:00 1 2025-08-19 BK