TY  - BOOK
AU  - DiResta,Renée
TI  - Invisible rulers: the people who turn lies into reality 
SN  - 1541703375 (hardcover)
AV  - HM 1231 D598i 2024
U1  - 303.38 
PY  - 2024///
CY  - New York
PB  - PublicAffairs
KW  - Disinformation
KW  - Desinformación
KW  - Mass media and propaganda
KW  - Medios de comunicación de masas
KW  - Propaganda
KW  - Social media
KW  - Political aspects
KW  - Redes sociales
KW  - Aspectos políticos
KW  - Internet
N1  - "If you make it trend, you make it true"--Page 1 of dust jacket; Includes bibliographical references (pages 365-423) and index; Introduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward
N2  - "By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"--
ER  -