02929cam a2200553 i 450000100090000000300080000900500170001700700030003400800410003701000170007802000270009502000300012202000270015203500130017903500220019204000620021404100080027604200140028405000240029808200110032210000380033324500820037124600380045325000190049126400380051030000280054833600260057633700280060233800270063050000690065750400670072650505030079352005460129665000200184265000290186265000310189165000450192265000210196765000370198865000480202565000330207365000430210665000160214990600450216594200120221094600080222299900190223095201260224923608491BJBSDDR20251031135901.0ta240315s2024 nyu e b 001 0 eng d a 2024934465 a1541703375 (hardcover) a9781541703377 (hardcover) z9781541703391q(ebook) a23608491 a(OCoLC)1401907966 aYDXbengerdacYDXdBDXdOCLCOdTOHdZVRdOCLCOdJQWdDLC aeng alccopycat14aHM 1231bD598i 202400a303.381 aDiResta, Renée, d1981- 94440210aInvisible rulers :bthe people who turn lies into reality /cRenée DiResta.30aPeople who turn lies into reality aFirst edition. 1aNew York :bPublicAffairs,c2024. aix, 436 pages ;c25 cm. atextbtxt2rdacontent aunmediatedbn2rdamedia avolumebnc2rdacarrier a"If you make it trend, you make it true"--Page 1 of dust jacket. aIncludes bibliographical references (pages 365-423) and index.0 aIntroduction: power, influence, lies, and truth -- Part I -- 1. The mill and the machine -- 2. If you make it trend, you make it true: influencers, algorithms, and crowds -- 3. Gurus, besties, and propagandists: how influencers shape culture, politics, and society -- The crowd: contagion, consensus, and the power of the collective -- Part II -- 5. Propagating the big lie -- 6. Agents of influence -- 7. Viruses, vaccines, and virality -- 8. The fantasy industrial complex -- 9. The path forward. a"By revealing the machinery and dynamics of the interplay between influencers, algorithms, and online crowds, DiResta illustrates the way propagandists deliberately undermine belief in the fundamental legitimacy of institutions that make society work. These invisible rulers create bespoke realities to revolutionize politics, culture, and society. Their work is driven by a simple maxim: if you make it trend, you make it true. DiResta predicts the consequences and offers ways for leaders to adapt and fight back"--cProvided by publisher. 0aDisinformation. 4aDesinformación 919128 0aMass media and propaganda. 4aMedios de comunicación de masas 91578 4aPropaganda93704 0aSocial mediaxPolitical aspects. 4aRedes sociales xAspectos políticos91365 0aInternetxPolitical aspects. 4aInternet xAspectos políticos91308 0aPropaganda. a7bcbcccopycatd2encipf20gy-gencatlg 2lcccBK idpf c124834d124834 00102lcc40708CSaBJBbBJBcCSd2025-08-19l0oHM 1231 D598i 2024p00000190499r2025-08-19 18:02:00t1w2025-08-19yBK