02576cam a2200481 i 450000100090000000300080000900500170001700600190003400700030005300800410005601000170009702000390011402000360015302000270018903500130021604000320022904100080026104200080026905000240027708200160030110000290031724501130034626400650045930000420052433600210056633700250058733800230061250400510063550505540068652002650124065000650150565000580157065000440162865000650167265000580173765000420179565000230183765000340186065000540189465000470194865000510199570000480204617989854BJBSDDR20250827145613.0a|||||r|||| 00| 0 ta131217s2014 ilu rb 001 0 eng c a 2013049702 a9780226121277 (cloth : alk. paper) a0226121275 (cloth : alk. paper) z9780226147383 (e-book) a17989854 aICU/DLCbengcICUerdadDLC aeng apcc14aT 173.8bC951p 201400a658.8/230191 aCross, Gary S., d1946- 10aPackaged pleasures :bhow technology & marketing revolutionized desire /cGary S. Cross & Robert N. Proctor. 1aChicago ;aLondon :bThe University of Chicago Press,c2014. a352 pages : billustrations ; c24 cm atext2rdacontent aunmediated2rdamedia avolume2rdacarrier aIncludes bibliographical references and index.0 aThe carrot and the candy bar -- Containing civilization, preserving the ephemeral, going tubular -- The cigarette story -- Superfoods and the engineered origins of the modern sweet tooth -- Portable packets of sound: the birth of the phonograph and record -- Packaging sight: projections, snapshots, and motion pictures -- Packaging fantasy: the amusement park as mechanized circus, electric theater, and commercialized spectacle -- Pleasure on speed and the calibrated life: fast forwarding through the last century -- Red raspberries all the time? a"In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience"--Provided by publisher 0aPackagingxTechnological innovationsxPsychological aspects. 0aPackagingxTechnological innovationsxSocial aspects. 4aEmpaques xInnovaciones tecnológicas 0aMarketingxTechnological innovationsxPsychological aspects. 0aMarketingxTechnological innovationsxSocial aspects. 4aMercadeoxInnovaciones tecnológicas 0aConsumer behavior. 4aComportamiento del consumidor 0aTechnological innovationsxPsychological aspects. 0aTechnological innovationsxSocial aspects. 4aInnovaciones tecnológicasxAspectos sociales1 aProctor, Robert N. q(Robert Neel), d1954-