how technology & marketing revolutionized desire Cross, Gary S. 1946- creator Proctor, Robert N. (Robert Neel) 1954- text bibliography ilu 2014 monographic eng 352 pages : illustrations ; 24 cm "In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience"--Provided by publisher The carrot and the candy bar -- Containing civilization, preserving the ephemeral, going tubular -- The cigarette story -- Superfoods and the engineered origins of the modern sweet tooth -- Portable packets of sound: the birth of the phonograph and record -- Packaging sight: projections, snapshots, and motion pictures -- Packaging fantasy: the amusement park as mechanized circus, electric theater, and commercialized spectacle -- Pleasure on speed and the calibrated life: fast forwarding through the last century -- Red raspberries all the time? Gary S. Cross & Robert N. Proctor. Includes bibliographical references and index. Packaging Technological innovations Psychological aspects Packaging Technological innovations Social aspects Empaques Innovaciones tecnológicas Marketing Technological innovations Psychological aspects Marketing Technological innovations Social aspects Mercadeo Innovaciones tecnológicas Consumer behavior Comportamiento del consumidor Technological innovations Psychological aspects Technological innovations Social aspects Innovaciones tecnológicas Aspectos sociales T 173.8 C951p 2014 658.8/23019 9780226121277 (cloth : alk. paper) 0226121275 (cloth : alk. paper) 2013049702 ICU/DLC 131217 20250827145613.0 17989854 eng