TY  - BOOK
AU  - Cross,Gary S.
AU  - Proctor,Robert N.
TI  - Packaged pleasures: how technology & marketing revolutionized desire 
SN  - 9780226121277 (cloth : alk. paper)
AV  - T 173.8 C951p 2014
U1  - 658.8/23019 
PY  - 2014///
CY  - Chicago, London
PB  - The University of Chicago Press
KW  - Packaging
KW  - Technological innovations
KW  - Psychological aspects
KW  - Social aspects
KW  - Empaques
KW  - Innovaciones tecnológicas
KW  - Marketing
KW  - Mercadeo
KW  - Consumer behavior
KW  - Comportamiento del consumidor
KW  - Aspectos sociales
N1  - Includes bibliographical references and index; The carrot and the candy bar -- Containing civilization, preserving the ephemeral, going tubular -- The cigarette story -- Superfoods and the engineered origins of the modern sweet tooth -- Portable packets of sound: the birth of the phonograph and record -- Packaging sight: projections, snapshots, and motion pictures -- Packaging fantasy: the amusement park as mechanized circus, electric theater, and commercialized spectacle -- Pleasure on speed and the calibrated life: fast forwarding through the last century -- Red raspberries all the time?
N2  - "In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience"--Provided by publisher
ER  -