Hund, Emily

The influencer industry : the quest for authenticity on social media / Emily Hund. - xiii, 218 pages ; 25 cm.

9780691231020 (hardcover) 0691231028 (hardcover)

2022948597


Social media--Economic aspects.
Redes sociales --Aspectos económicos
Internet marketing.
Marketing en Internet
Influence (Psychology)
Influencia (Psicología)

HM 742 / H933i 2023