The Williams, Sara 1947- creator text enk Harlow, England London New York Pearson [2013] 2013 27th edition. monographic eng 488 pages ; 24 cm It’s a comprehensive, practical guide for people who want to start a business (or have just started) in the UK. The 2014 edition includes the latest legal, tax, financial and market changes as of the 2013 UK Budget. O'Reilly Media It also adds new material on how to succeed in the digital era: developing an online presence, social media, advertising online. AcknowledgementsUpdates and further information 1. You and your ideas2. Who will buy?3. A spot of coaching4. Your business identity5. Are you sure?6. The business plan7. Timing the jump8. Less than 100 per cent9. Off the peg10. Franchises11. Beating the pirates12. The right name13. Getting the message across14. Getting new customers15. Building customer relationships16. How to set a price17. Choosing your workplace18. Information technology - and other equipment19. Professional back-up20. Getting the right staff21. Your rights and duties as an employer22. Your business and the environment23. Insurance24. Forecasting25. Raising the money26. Staying afloat27. Moving ahead28. Not waving but drowning29. Keeping the record straight30. Tax31. VAT32. Pensions and retirement ReferencesIndex Sara Williams. Includes bibliographical references and index. Administración de pequeñas y medianas empresas Gran Bretaña Nuevas empresas comerciales Gran Bretaña HD 62.5 W727f 2013 9781292004662 251006 20251204170331.0 eng