The complete idiot's guide to business plans /
Business plans
by Gwen Moran and Sue Johnson.
- Second edition
- New York, N.Y. : Alpha Books ; 2010
- xx, 360 pages : illustrations ; 24 cm
- Complete idiot's guides .
- Complete idiot's guides .
Getting started. According to plan ; Figuring out the financing ; Business writing basics Putting together your plan. Ready, set, write ; Getting down to business ; Industry overview ; Who are you? ; Analyzing your business in the market ; Getting the word out ; Sales plan and forecast ; Operation success ; Money, money ; Show your documents ; Executive summary Putting your plan to work. Financing considerations to include in your plan ; Using your plan as a management tool ; Keeping your plan current Appendixes. Business terms glossary ; Sample plans
"A business plan is invaluable for both new businesses and existing small companies. It helps entrepreneurs analyze their business and the market to stay ahead of the competition, and obtain start-up capital and loans. This book has everything business owners need to create a clear and comprehensive business plan, including guidance on the important decisions that must be made before drafting a plan, a tutorial on business-writing basics, sample business plans, and more. In 2003, there were approximately 23.7 million businesses in the United States; of those, 572,900 were new businesses. According to the Small Business Administration, two-thirds of new firms survive at least two years and about half survive at least four years; the firms with clear plans for survival are the ones that stick around. More than 75% of small firms use some form of credit in their start-up or operations, which requires a solid business plan."--Publisher