The Moran, Gwen creator Johnson, Sue 1947-2024 text nyu New York, N.Y Alpha Books 2010 Second edition monographic eng xx, 360 pages : illustrations ; 24 cm "A business plan is invaluable for both new businesses and existing small companies. It helps entrepreneurs analyze their business and the market to stay ahead of the competition, and obtain start-up capital and loans. This book has everything business owners need to create a clear and comprehensive business plan, including guidance on the important decisions that must be made before drafting a plan, a tutorial on business-writing basics, sample business plans, and more. In 2003, there were approximately 23.7 million businesses in the United States; of those, 572,900 were new businesses. According to the Small Business Administration, two-thirds of new firms survive at least two years and about half survive at least four years; the firms with clear plans for survival are the ones that stick around. More than 75% of small firms use some form of credit in their start-up or operations, which requires a solid business plan."--Publisher Getting started. According to plan ; Figuring out the financing ; Business writing basics Putting together your plan. Ready, set, write ; Getting down to business ; Industry overview ; Who are you? ; Analyzing your business in the market ; Getting the word out ; Sales plan and forecast ; Operation success ; Money, money ; Show your documents ; Executive summary Putting your plan to work. Financing considerations to include in your plan ; Using your plan as a management tool ; Keeping your plan current Appendixes. Business terms glossary ; Sample plans by Gwen Moran and Sue Johnson. Planificación empresarial HD 30.28 M829c 2010 9781592579730 1592579736 251007 20251118132449.0 eng