Platform : get noticed in a noisy world /
Michael Hyatt.
- [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2012
- xix, 261 pages : illustrations ; 22 cm.
Originally published: Nashville, Tenn. : Thomas Nelson, 2012 Publish date from publisher's website "A step-by-step guide for anyone with something to say or sell"--Cover
Includes bibliographical references and index.
Start with wow Prepare to launch Build your home base Expand your reach Engage your tribe
How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business