The how America's largest minority is transforming democracy Madrid, Mike creator Bretón, Marcos contributor text nyu New York Simon & Schuster 2024 First Simon & Schuster hardcover edition monographic eng

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261 pages ; 24 cm An insightful investigation into how and why the two major political parties have failed to appeal to the Latino vote--the largest ethnic voting group in the country--and the impact it will have on American democracy and politics for decades to come. In 2020, Latinos became the second largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest-growing segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties' notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers--and their growing ability to determine the fate of local, state, and national elections--you'd think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But they still don't. Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Now, in The Latino Century, veteran political consultant Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes? By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man's journey through a political party that has turned itself inside out. The Latinization of America -- Lessons from my nana -- Becoming a Republican -- Political director of the California Republican Party -- Un nuevo dia -- First he came for the Mexicans -- Political odd couple -- The Lincoln project -- The Bannon line and the new Southern strategy -- The Latino voter -- Beyond the politics of immigration -- The flip side of machismo -- Nevada : labor and working-class Latinos -- Florida : the Cuban exception -- North Carolina : what opportunity looks like -- Texas and the Rio Grande Valley -- Arizona's Valley of the Sun -- The challenge for Republicans -- The challenge for Democrats -- A case for optimism : pluralism over tribalism. Mike Madrid with Marcos Bretón. Includes bibliographical references and index. Hispanoamericanos Política y gobierno Hispanoamericanos Condiciones sociales Hispanoamericanos Historia Latinoamericanos Política y gobierno Latinoamericanos Condiciones sociales Latinoamericanos Historia Estados Unidos Política y gobierno 2021- Estados Unidos Política y gobierno 2017-2021 Estados Unidos Relaciones raciales Historia 100 E 184 M183l 2024 9781668015261 1668015269 251208 20260128152133.0 eng