01861cam a22003494a 450000100090000000300080000900500170001700600190003400700030005300800410005601000170009702000180011403500130013204000230014504100080016804200080017605000270018408200160021110000150022724501000024225000120034226000440035430000280039833600260042633700280045233800270048050400660050750507110057352001820128465000210146665000240148717071743BJBSDDR20260108170733.0a|||||r|||| 00| 0 ta111205s2012    nyu      b    001 0 eng    a  2011045957  a9780735204638  a17071743  aDLCcDLCdDLCbeng  aeng  apcc00aPN4129.15b.G677w 201200a808.5/12231 aGoss, Mimi10aWhat is your one sentence? :bhow to be heard in the age of short attention spans /cMimi Goss.  a1st ed.  aNew York :bPrentice Hall Press,c2012.  axix, 251 pages ;c19 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references (p. [229]-242) and index.0 aIntroduction: Why One Sentence?  -- The Power of the One-Sentence Method: Change Your Life-and the World-One Sentence at a Time  --   Create Your Own Powerful One Sentence: Basic Components  --  Focus Your Message: The Five-Minute Meeting  --  Free Your True Voice: Your Key One Sentences  --  Stimulate Dialogue in Five Easy Steps: Focus, Listen, Be Clear, Succinct, and Human   ---   Awaken Empathy: Stories to Provoke Your Audience's Key One Sentences  --   Establish Credibility: Search for Shared Values --  Work with the Media: Key One Sentences Reporters Need --   Make People Laugh: One-Liners to Surprise Even You --  Inspire Audiences to Creative Action: Key One Sentences for Leaders of Leaders.  aDesigned to help transform the reader's ability to communicate directly, quickly, and concisely, as well as provide the background theory behind the psychology of communication. 0aPublic speaking. 0aOral communication.