how to be heard in the age of short attention spans Goss, Mimi creator text bibliography nyu New York Prentice Hall Press 2012 1st ed. monographic eng

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xix, 251 pages ; 19 cm Designed to help transform the reader's ability to communicate directly, quickly, and concisely, as well as provide the background theory behind the psychology of communication. Introduction: Why One Sentence? -- The Power of the One-Sentence Method: Change Your Life-and the World-One Sentence at a Time -- Create Your Own Powerful One Sentence: Basic Components -- Focus Your Message: The Five-Minute Meeting -- Free Your True Voice: Your Key One Sentences -- Stimulate Dialogue in Five Easy Steps: Focus, Listen, Be Clear, Succinct, and Human --- Awaken Empathy: Stories to Provoke Your Audience's Key One Sentences -- Establish Credibility: Search for Shared Values -- Work with the Media: Key One Sentences Reporters Need -- Make People Laugh: One-Liners to Surprise Even You -- Inspire Audiences to Creative Action: Key One Sentences for Leaders of Leaders. Mimi Goss. Includes bibliographical references (p. [229]-242) and index. Public speaking Oral communication PN4129.15 .G677w 2012 808.5/1 9780735204638 2011045957 DLC 111205 20260108170733.0 17071743 eng