Inside the box : a proven system of creativity for breakthrough results /
Drew Boyd and Jacob Goldenberg.
- First Simon & Schuster paperback edition
- New York : Simon & Schuster paperback, 2014
- ix, 257 pages : illustrrations ; 24 cm
- Simon & Schuster paperbacks .
- Simon & Schuster paperbacks .
Includes bibliographical references (pages 237-243) and index.
Creativity hides inside the box When less becomes more : the subtraction technique Divide and conquer : the division technique Be fruitful and multiply : the multiplication technique New tricks for old dogs : the task unification technique Clever correlations : the attribute dependency technique Contradiction : a path to creativity Final thoughts
The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging
9781451659290 1451659296
Aptitud creadora en los negocios Solución de problemas