02276nam a22002897a 4500003000800000005001700008007000300025008004100028020001800069020001500087040001300102041000800115050002200123100001500145245011400160250004500274260005200319300004800371490003200419504006700451505035300518520098500871650003701856650002901893700003101922830003301953BJBSDDR20260507111951.0ta260219s2014    nyu||||| |||| 00| 0 eng d  a9781451659290  a1451659296  bengcDLC  aeng14aHD 53bB789i 20141 aBoyd, Drew10aInside the box : ba proven system of creativity for breakthrough results / cDrew Boyd and Jacob Goldenberg.  aFirst Simon & Schuster paperback edition  aNew York : bSimon & Schuster paperback, c2014  a ix, 257 pages : billustrrations ; c24 cm1 aSimon & Schuster paperbacks  aIncludes bibliographical references (pages 237-243) and index.0 aCreativity hides inside the box
When less becomes more : the subtraction technique
Divide and conquer : the division technique
Be fruitful and multiply : the multiplication technique
New tricks for old dogs : the task unification technique
Clever correlations : the attribute dependency technique
Contradiction : a path to creativity
Final thoughts  aThe traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging 4aAptitud creadora en los negocios 4aSolución de problemas 1 aGoldenberg, Jacob, d1962- 0aSimon & Schuster paperbacks