The innovation book : how to manage ideas and execution for outstanding results /
Max Mckeown.
- xxxv, 258 pages : illustrations ; 22 cm
Includes index.
'The Innovation Book' is your roadmap to creating powerful innovations that deliver success in a competitive world. With a practical bite-size format, it will help you tackle the really important challenges and seize the most valuable opportunities
9781292011905 (pbk.) 1292011904 (pbk.)
2014015485
Creative ability in business. Capacidad creativa en los negocios Creative thinking. Pensamiento creativo Strategic planning. Planificación estratégica New products. Productos nuevos Diffusion of innovations--Management. Difusión de innovaciones Technological innovations--Management. Innovaciones tecnológicas--Administración Cambio organizacional --Administración