Mckeown, Max, 1969-

The innovation book : how to manage ideas and execution for outstanding results / Max Mckeown. - xxxv, 258 pages : illustrations ; 22 cm

Includes index.

'The Innovation Book' is your roadmap to creating powerful innovations that deliver success in a competitive world. With a practical bite-size format, it will help you tackle the really important challenges and seize the most valuable opportunities

9781292011905 (pbk.) 1292011904 (pbk.)

2014015485


Creative ability in business.
Capacidad creativa en los negocios
Creative thinking.
Pensamiento creativo
Strategic planning.
Planificación estratégica
New products.
Productos nuevos
Diffusion of innovations--Management.
Difusión de innovaciones
Technological innovations--Management.
Innovaciones tecnológicas--Administración
Cambio organizacional --Administración

HD 53 / M478i 2014

658.4/063