03733cam a2200493 i 4500 24231234 DLC 20260702102405.0 ta 260603s2025 nyuad b 001 0 eng d 2025940267 9780316597593 (hardcover) 0316597597 (hardcover) (OCoLC)on1543040527 MLSOD eng rda MLSOD CNWPU OCLCO AXH NYP YDX UNB SINLB OCLCO TJC HF9 DLC DLC-MRC DLC eng lccopycat HF 5415.1265 S387c 2025 658.872 Schultz, Alex 48590 Click here : the art and science of digital marketing and advertising / Alex Schultz. First North American edition. New York : Little, Brown Spark, 2025. xvii, 380 pages : illustrations, charts ; 25 cm text txt rdacontent http://id.loc.gov/vocabulary/contentTypes/txt unmediated n rdamedia http://id.loc.gov/vocabulary/mediaTypes/n volume nc rdacarrier http://id.loc.gov/vocabulary/carriers/nc http://id.loc.gov/vocabulary/millus/ill http://id.loc.gov/vocabulary/millus/chr "Originally published in the United Kingdom by Wildfire, an imprint of Headline Publishing Group Limited : October 2025"-- Title page verso. Includes bibliographical references (page 359) and index. Key Digital Marketing Terminology -- Introduction -- Part 1 : The Basics -- The North Star -- The Marketing Funnel -- Conversion – Understand It, Log It, Optimize It -- Targeting – How Do We Target the People We Want? -- Channels – Which Channels Will Be Most Effective? -- Creative – Which Creative Will Convince Those Folks to Click? -- Part 2 : The Infrastructure -- Measurement -- Marginal and Incremental Returns in Paid Channels -- Building the Team -- Working with Other Internal Business Groups -- Part 3 : The Channels -- Product-Led Channels -- Partner-Led Channels -- Search -- Social -- Part 4. Summing Up -- AI -- Parting Thoughts. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business. -- Provided by publisher. Internet marketing Marketing en Internet 12671 Internet advertising Publicidad por internet 2070 Electronic commerce Management Comercio electrónico 1849 DLC bibframe2marc v3.2-dev 20260603 DLC https://github.com/lcnetdev/bibframe2marc/tree/v3.2-dev 7 cbc copycat 2 epcn 20 y-gencatlg lcc BK 127190 127190 0 0 lcc 0 0 CS BJB BJB CS 2026-05-21 0 HF 5415.1265 S387c 2025 00000199836 2026-05-21 15:42:00 1 2026-05-21 BK