Beyond the idea : simple, powerful rules for successful innovation /
Vijay Govindarajan and Chris Trimble.
- London : Macmillan ; 2013.
- xiv, 178 pages : illustrations ; 23 cm.
Includes index
Preface Part one: Three models for making innovation happen. (The other side of innovation ; 2. Model S is for small initiatives ; 3. Model R delivers repeatable innovation ; 4. Model C is for all other innovations) Part two: Model C: Build the team. (5. Build the team: an overview ; 6. Divide the labor ; 7. Assemble the dedicated team ; 8. Manage the partnership) Part three: Model C: Create the plan. (9. Create the plan: an overview ; 10. Create a structure for disciplined experimentation ; 9. Break down the hypothesis ; 10. Seek the truth) Conclusion: key lessons learned Appendices: Related topics. (Appendix 1: Strategy ; Appendix 2: Change ; Appendix 3: The Chief Innovation Officer)
"Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today. ..."--Jacket