01707    a2200241   4500003000800000005001700008007000300025008004100028020001900069020001500088040001300103041000800116050002400124100003400148245011400182260003300296300004700329500001900376505069900395520030601094650004501400700002001445BJBSDDR20260623113417.0ta260522s2013    enk||||| |||| 00| 0 eng d  a9781447252276   a1447252276  bengcDLC  aeng14aHD 58.8bG721b 20131 aGovindarajan, Vijay, d1949- 10aBeyond the idea : bsimple, powerful rules for successful innovation /cVijay Govindarajan and Chris Trimble.  aLondon :bMacmillan ;c2013.  axiv, 178 pages : billustrations ;c23 cm.  aIncludes index0 aPreface
Part one: Three models for making innovation happen. (The other side of innovation ; 2. Model S is for small initiatives ; 3. Model R delivers repeatable innovation ; 4. Model C is for all other innovations)
Part two: Model C: Build the team. (5. Build the team: an overview ; 6. Divide the labor ; 7. Assemble the dedicated team ; 8. Manage the partnership)
Part three: Model C: Create the plan. (9. Create the plan: an overview ; 10. Create a structure for disciplined experimentation ; 9. Break down the hypothesis ; 10. Seek the truth)
Conclusion: key lessons learned
Appendices: Related topics. (Appendix 1: Strategy ; Appendix 2: Change ; Appendix 3: The Chief Innovation Officer)  a"Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today. ..."--Jacket 4aCambio organizacional xAdministración1 aTrimble, Chris