01807 a2200277 4500 BJBSDDR 20260623113417.0 ta 260522s2013 enk||||| |||| 00| 0 eng d 9781447252276 1447252276 eng DLC eng HD 58.8 G721b 2013 Govindarajan, Vijay, 1949- 41832 Beyond the idea : simple, powerful rules for successful innovation / Vijay Govindarajan and Chris Trimble. London : Macmillan ; 2013. xiv, 178 pages : illustrations ; 23 cm. Includes index Preface Part one: Three models for making innovation happen. (The other side of innovation ; 2. Model S is for small initiatives ; 3. Model R delivers repeatable innovation ; 4. Model C is for all other innovations) Part two: Model C: Build the team. (5. Build the team: an overview ; 6. Divide the labor ; 7. Assemble the dedicated team ; 8. Manage the partnership) Part three: Model C: Create the plan. (9. Create the plan: an overview ; 10. Create a structure for disciplined experimentation ; 9. Break down the hypothesis ; 10. Seek the truth) Conclusion: key lessons learned Appendices: Related topics. (Appendix 1: Strategy ; Appendix 2: Change ; Appendix 3: The Chief Innovation Officer) "Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today. ..."--Jacket Cambio organizacional Administración 14337 Trimble, Chris 49146 lcc BK sba 127202 127202 0 0 lcc 0 0 CS BJB BJB CS 2026-05-22 0 HD 58.8 G721b 2013 00000191794 2026-05-22 12:23:00 1 2026-05-22 BK