simple, powerful rules for successful innovation Govindarajan, Vijay 1949- creator Trimble, Chris enk London Macmillan 2013 eng xiv, 178 pages : illustrations ; 23 cm. "Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today. ..."--Jacket Preface Part one: Three models for making innovation happen. (The other side of innovation ; 2. Model S is for small initiatives ; 3. Model R delivers repeatable innovation ; 4. Model C is for all other innovations) Part two: Model C: Build the team. (5. Build the team: an overview ; 6. Divide the labor ; 7. Assemble the dedicated team ; 8. Manage the partnership) Part three: Model C: Create the plan. (9. Create the plan: an overview ; 10. Create a structure for disciplined experimentation ; 9. Break down the hypothesis ; 10. Seek the truth) Conclusion: key lessons learned Appendices: Related topics. (Appendix 1: Strategy ; Appendix 2: Change ; Appendix 3: The Chief Innovation Officer) Vijay Govindarajan and Chris Trimble. Includes index Cambio organizacional Administración HD 58.8 G721b 2013 9781447252276 1447252276 260522 20260623113417.0 eng