TY  - GEN
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
TI  - Beyond the idea : : simple, powerful rules for successful innovation 
SN  - 9781447252276 
AV  - HD 58.8 G721b 2013
PY  - 2013///
CY  - London
PB  - Macmillan
KW  - Cambio organizacional
KW  - Administración
N1  - Includes index; Preface
Part one: Three models for making innovation happen. (The other side of innovation ; 2. Model S is for small initiatives ; 3. Model R delivers repeatable innovation ; 4. Model C is for all other innovations)
Part two: Model C: Build the team. (5. Build the team: an overview ; 6. Divide the labor ; 7. Assemble the dedicated team ; 8. Manage the partnership)
Part three: Model C: Create the plan. (9. Create the plan: an overview ; 10. Create a structure for disciplined experimentation ; 9. Break down the hypothesis ; 10. Seek the truth)
Conclusion: key lessons learned
Appendices: Related topics. (Appendix 1: Strategy ; Appendix 2: Change ; Appendix 3: The Chief Innovation Officer)
N2  - "Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today. ..."--Jacket
ER  -