Business as usual : how sponsored media sold American capitalism in the twentieth century /
Caroline Jack.
- Chicago : The University of Chicago Press, 2024
- 263 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction. Left to perish in debris The contradictions of economic education Selling America to Americans Expertise and affirmation The great free enterprise campaign The new economics From institutions to markets The triumphs of economic education Conclusion
"Caroline Jack reveals how specifically American capitalism has been created and made to seem inevitable through the propagation of its rhetoric and values in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games--what she calls collectively 'economic education media.' These items, which found their ways into classrooms and onto the airwaves, promoted a distinctive conservatism under the cloaks of public service and civic education, linking and defining such protean terms as 'the American way of life' and 'free enterprise.' This rhetoric remains dominant--a harbinger of the power of disinformation that so besets us today
9780226835143 (paperback) 0226835146 (paperback)
Capitalismo --Estados Unidos Medios de comunicación--Aspectos políticos--Estados Unidos.