Knee, Jonathan A. <br/><br/>
The curse of the mogul :  what's wrong with the world's leading media companies / 
Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave. 
 - New York :  Portfolio Penguin,   2011. 
 - viii, 312 pages :   illustrations ;   22 cm. 
<br/><br/> Originally published in hardcover: New York : Portfolio, 2009 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : the curse of the mogul<br/>The media landscape<br/>The landscape of competitive advantage<br/>The structure of media industries<br/>Debunking media myths<br/>The Internet is not your friend<br/>Content is not king : movies, music, and books<br/>Efficient operations in media : do you think I'm sexy?<br/>Putting it all together : networks and databases<br/>Managing competition in media : can't we all just get along?<br/>All (profitable) media is local : newspapers, theaters, and communications<br/>Reinforcing competitive advantage in media<br/>Bad mogul : media mergers and acquisitions<br/>Media M & A that works : one that happened and one that didn't<br/>Good mogul : the outperformers<br/>Epilogue : the future of media : the end of the curse? 
<br/><br/> We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? 
<br/><br/><label>ISBN: </label>9781591843900 1591843901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Administración de los medios de comunicación 
<br/><br/><label>LC Class. No.: </label>P 96  / K68c 2011 
<br/><br/><label>Dewey Class. No.: </label>302.23068