02236cam a2200325 a 4500001000700000003000800007005001700015007000300032008004100035020001800076020001500094040001800109041000800127050002000135082001400155100002200169245014000191260004300331300004900374500006600423504005100489505071100540520030501251650002801556650005401584700005901638700001601697856010601713856009101819128821BJBSDDR20260703154549.0ta260703s2011 nyua b 001 0 eng  a9781591843900 a1591843901 aengcDLCbeng aeng14aP 96bK68c 201100a302.230681 aKnee, Jonathan A.14aThe curse of the mogul :bwhat's wrong with the world's leading media companies /cJonathan A. Knee, Bruce C. Greenwald, and Ava Seave. aNew York :bPortfolio Penguin, c2011. aviii, 312 pages : billustrations ; c22 cm. aOriginally published in hardcover: New York : Portfolio, 2009 aIncludes bibliographical references and index.0 aIntroduction : the curse of the mogul The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks and databases Managing competition in media : can't we all just get along? All (profitable) media is local : newspapers, theaters, and communications Reinforcing competitive advantage in media Bad mogul : media mergers and acquisitions Media M & A that works : one that happened and one that didn't Good mogul : the outperformers Epilogue : the future of media : the end of the curse? aWe live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? 0aMass mediaxManagement. 4aAdministracioĢn de los medios de comunicacioĢn 1 aGreenwald, Bruce C. q(Bruce Corman Norbert), d1946-1 aSeave, Ava 423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html