02355cam a2200361 a 4500 128821 BJBSDDR 20260703154549.0 ta 260703s2011 nyua b 001 0 eng 9781591843900 1591843901 eng DLC eng eng P 96 K68c 2011 302.23068 Knee, Jonathan A. 42938 The curse of the mogul : what's wrong with the world's leading media companies / Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave. New York : Portfolio Penguin, 2011. viii, 312 pages : illustrations ; 22 cm. Originally published in hardcover: New York : Portfolio, 2009 Includes bibliographical references and index. Introduction : the curse of the mogul The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks and databases Managing competition in media : can't we all just get along? All (profitable) media is local : newspapers, theaters, and communications Reinforcing competitive advantage in media Bad mogul : media mergers and acquisitions Media M & A that works : one that happened and one that didn't Good mogul : the outperformers Epilogue : the future of media : the end of the curse? We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? Mass media Management. Administración de los medios de comunicación 49411 Greenwald, Bruce C. (Bruce Corman Norbert), 1946- 24350 Seave, Ava 49412 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html lcc BK 0 lmm 127643 127643 0 0 lcc 0 0 HU BJB BJB HU 2026-07-03 0 P 96 K68c 2011 00000198151 2026-07-03 15:46:12 1 2026-07-03 BK