The what's wrong with the world's leading media companies Knee, Jonathan A. creator Greenwald, Bruce C. (Bruce Corman Norbert) 1946- Seave, Ava text bibliography nyu New York Portfolio Penguin 2011 monographic eng

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viii, 312 pages : illustrations ; 22 cm. We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? Introduction : the curse of the mogul The media landscape The landscape of competitive advantage The structure of media industries Debunking media myths The Internet is not your friend Content is not king : movies, music, and books Efficient operations in media : do you think I'm sexy? Putting it all together : networks and databases Managing competition in media : can't we all just get along? All (profitable) media is local : newspapers, theaters, and communications Reinforcing competitive advantage in media Bad mogul : media mergers and acquisitions Media M & A that works : one that happened and one that didn't Good mogul : the outperformers Epilogue : the future of media : the end of the curse? Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave. Originally published in hardcover: New York : Portfolio, 2009 Includes bibliographical references and index. Mass media Management Administración de los medios de comunicación P 96 K68c 2011 302.23068 9781591843900 1591843901 http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html eng 260703 20260703154549.0 128821 eng