TY  - BOOK
AU  - Knee,Jonathan A.
AU  - Greenwald,Bruce C.
AU  - Seave,Ava
TI  - The curse of the mogul: what's wrong with the world's leading media companies 
SN  - 9781591843900
AV  - P 96 K68c 2011
U1  - 302.23068 
PY  - 2011///
CY  - New York
PB  - Portfolio Penguin, 
KW  - Mass media
KW  - Management
KW  - Administración de los medios de comunicación
N1  - Originally published in hardcover: New York : Portfolio, 2009; Includes bibliographical references and index; Introduction : the curse of the mogul
The media landscape
The landscape of competitive advantage
The structure of media industries
Debunking media myths
The Internet is not your friend
Content is not king : movies, music, and books
Efficient operations in media : do you think I'm sexy?
Putting it all together : networks and databases
Managing competition in media : can't we all just get along?
All (profitable) media is local : newspapers, theaters, and communications
Reinforcing competitive advantage in media
Bad mogul : media mergers and acquisitions
Media M & A that works : one that happened and one that didn't
Good mogul : the outperformers
Epilogue : the future of media : the end of the curse?
N2  - We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart?
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009019954-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1005/2009019954-d.html
ER  -