05116cam a2200613 i 4500 in00024413835 BJBSDDR 20260825162112.0 ta 250205s2025 nyu 001 0 eng d 2026349003 300642570 Uk 9781982189860 (hardcover) 198218986X (hardcover) 9781982189877 (ebook) (OCoLC)1492466688 YDX eng YDX BDX UKMGB OCLCO JBL OCLCO OCO UNL PSC DLC eng lccopycat n-us-ca PN 1993.5 G611h 2025 791.43023 Goetz, Kevin 26296 How to score in Hollywood : secrets to success in the movie business / Kevin Goetz ; with Bob Levin. First Simon Element hardcover edition. New York : Simon Element, an imprint of Simon & Schuster, LLC, 2025. ©2025 xii, 258 pages ; 22 cm. text rdacontent still image rdacontent unmediated rdamedia volume rdacarrier Includes QR code to scan for footnote citations referenced throughout the book and indexes. Foreword / by Jim Gianopulos -- Introduction -- If you want a big audience, you need a big idea -- Don't make a movie for nobody! -- Good isn't good enough -- Feathered fish can neither swim nor fly -- Fix it before you shoot it -- Danger signs along the road to completion -- Balancing the art and the audience -- Epilogue: Every movie should make money. "How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions--from development to release--help minimize risks and maximize returns. Armed with audience insights and data-driven strategies, Goetz demonstrates how every film should make money when made and marketed for the right price. Key insights include: • Recognizing what constitutes a big idea and developing it thoughtfully to set the foundation for success. • Identifying the reason why a movie should exist and what it uniquely brings to the marketplace that will inspire interest and excitement to see it. • Crafting films with a specific audience in mind and aligning production and marketing budgets to fit the size of its potential. • Understanding how digital entertainment has reshaped audience behavior and perceptions of what makes a movie 'theater-worthy.' • Elevating both the concept and execution to ensure a film stands out in a crowded and competitive marketplace. • Understand and embrace the challenges of genre-blending films, or 'feathered fish,' with a clear-eyed approach, tackling complexities head-on instead of avoiding them. • Using test audience feedback to guide the film's development all the way through postproduction, identifying danger signs along the way, and increasing the chances of success. • And much more! For industry executives, filmmakers, film students, and film enthusiasts, How to Score in Hollywood offers a unique behind-the-scenes look at the important processes that shape what consumers are offered to watch. From the initial greenlight to the final cut, Goetz explores the critical balance between creativity and commerce in filmmaking, highlighting the vital role of research at every stage to create films that resonate with audiences while also turning a profit. Filled with entertaining personal experiences, industry stories, and actionable advice, Goetz illustrates how research, budget, and marketability influence a film's financial outcome. Whether discussing low-budget indie hits or big-budget blockbusters, How to Score in Hollywood is an invaluable resource for those seeking to understand the art, science, and business of how movies are made, marketed, and released"-- Provided by publisher. Motion picture industry Vocational guidance. Industria cinematográfica Orientación profesional 22752 Motion picture industry Economic aspects California Los Angeles. Industria cinematográfica Aspectos económicos California Los Ángeles 21798 Strategic planning. Success in business. Cinéma Industrie Orientation professionnelle. Cinéma Industrie Aspect économique Californie Los Angeles. Planification stratégique. Succès dans les affaires. Motion picture industry Vocational guidance fast Informational works. lcgft Documents d'information. rvmgf Levin, Bob (Marketing executive), 49647 0 ibc copycat 2 ncip 20 y-gencatlg lcc BK dpf 127779 127779 0 0 lcc 0 0 HU BJB BJB HU 2026-07-16 0 PN 1993.5 G611h 2025 00000199089 2026-07-16 13:15:00 1 2026-07-16 BK