01972nam a22002897a 4500 BJBSDDR 20260930160737.0 a|||||r|||| 00| 0 ta 260915s2024 ilu|||||r|||| 00| 0 eng d 9780226836706 0226836703 eng DLC eng BF 408 F834c 2024 Franklin, Samuel W. (Samuel Weil) 50495 The cult of creativity : a surprisingly recent history / Samuel W. Franklin. Chicago, IL : London : The University of Chicago Press, 2024. 253 pages : illustrations ; 23 cm. Includes bibliographical references (pages 217-242) and index. Introduction 1. Between the Commonplace and the Sublime 2. The Birth of Brainstorming 3. Creativity as Self-Actualization 4. Synectics at the Shoe 5. The Creative Child 6. Revolution on Madison Avenue 7. Creativity Is Dead . . . 8. From Progress to Creativity 9. Long Live Creativity Conclusion: What Is to Be Done? Acknowledgments Notes Index "Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress. Creación literaria, artística, etc. 2299 Capacidad creativa 31032 lcc BK llh 127967 127967 0 0 lcc 0 0 HU BJB BJB HU 2026-09-15 0 BF 408 F834c 2024 00000203845 2026-09-15 18:07:00 1 2026-09-15 BK