The a surprisingly recent history Franklin, Samuel W. (Samuel Weil) creator text ilu Chicago, IL London The University of Chicago Press 2024 monographic eng 253 pages : illustrations ; 23 cm. "Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative individual" took on a wealth of romantic, generative, and democratic associations. Creativity was the motive force behind the postwar individual, the literal spark-and cannon fodder-of progress. Introduction 1. Between the Commonplace and the Sublime 2. The Birth of Brainstorming 3. Creativity as Self-Actualization 4. Synectics at the Shoe 5. The Creative Child 6. Revolution on Madison Avenue 7. Creativity Is Dead . . . 8. From Progress to Creativity 9. Long Live Creativity Conclusion: What Is to Be Done? Acknowledgments Notes Index Samuel W. Franklin. Includes bibliographical references (pages 217-242) and index. Creación literaria, artística, etc Capacidad creativa BF 408 F834c 2024 9780226836706 0226836703 260915 20260930160737.0 eng