<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Apuntes para la historia de la publicidad en Venezuela</title>
  </titleInfo>
  <name type="personal">
    <namePart>Olivieri, Antonio.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Zambrano de Olivieri, Betty</namePart>
    <role>
      <roleTerm type="text">inv.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pérez Luna, Alexis</namePart>
    <role>
      <roleTerm type="text">fot.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ve</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Caracas</placeTerm>
    </place>
    <publisher>Ediciones Fundación Neumann</publisher>
    <dateIssued>1992</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>285 p. : ill. (some col.) ; 33 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Antonio Olivieri ; dirección de investigación histórica: Betty Zambrano de Olivieri ; fotografías: Alexis Pérez Luna ... [et al.]</note>
  <note>Includes bibliographical references (p. 271-272).</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <geographic>Venezuela</geographic>
    <topic>History</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <subject>
    <topic>20160400</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <subject>
    <topic>Imagen</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
    <geographic>Venezuela</geographic>
    <topic>Hitoria</topic>
  </subject>
  <subject>
    <topic>Publicidad comercial artística</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <subject>
    <topic>Carteles</topic>
    <geographic>Venezuela</geographic>
    <topic>Colecciones</topic>
  </subject>
  <subject>
    <topic>Publicidad comercial artística</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <subject>
    <topic>Diseño gráfico</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <subject>
    <topic>Arte popular</topic>
    <geographic>Venezuela</geographic>
  </subject>
  <classification authority="lcc">120 HF 5813 O49a 1992</classification>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">9800710043</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">950823</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230410103615.0</recordChangeDate>
    <recordIdentifier>122240</recordIdentifier>
  </recordInfo>
</mods>
