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  <titleInfo>
    <title>Political communications</title>
    <subTitle>the general election campaign of 2005</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Wring, Dominic</namePart>
    <namePart type="date">1968-</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Green, Jane</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mortimore, Roger</namePart>
    <role>
      <roleTerm type="text">editor </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Atkinson, Simon</namePart>
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      <roleTerm type="text">editor </roleTerm>
    </role>
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  <originInfo>
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    <place>
      <placeTerm type="text">Houndmills, Basingstoke, Hampshire</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Palgrave Macmillan</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xvi, 288 pages : illustrations ; 23 cm.</extent>
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  <abstract>Drawing on the perspectives of strategists, pollsters &amp; journalists, this volume examines the specific issue of communications during the 2005 general election, rather than the broader issues of campaigns &amp; campaigning.</abstract>
  <tableOfContents>Introduction : General election campaign communication in perspective / Dominic Wring -- Labour's political strategy / Philip Gould -- Conservative party strategy / Gavin Barwell -- Liberal democrat strategy : a new high watermark for the liberal democrats / Chris Rennard -- The Labour campaign / Greg Cook -- The conservative campaign / David Canzini -- The Charles Kennedy Campaign / Jackie Rowley -- Political communication : party advertising in the general election / Jennifer van Heerde -- Constituency campaigning in 2005 : ever more centralization? / Justin Fisher ... [et al.] -- The Internet and the UK general election / John Downey and Scott Davidson -- The public and the polls / Roger Mortimore and Simon Atkinson -- Poll methodology, weighting and adjustment systems / Andrew Cooper -- Internet versus conventional polls in the general election / Peter Kellner --  Challenges facing the pollsters next time / Nick Sparrow -- Looking through the other end of the microscope : how the public experienced the general election campaign / Robert Worcester, Roger Mortimore and Paul Baines -- Viewer and voters : attitudes to television coverage of the general election / Vanessa Hyland -- Hearts or minds? Leader evaluations by men and women in the general election / Kristi Winters and Rosie Campbell -- Reconnecting with the viewers : Sky news' election coverage / Adam Boulton -- Politics as an appearance and reality show : the hermeneutics of suspicion / Michael Billig -- The 'Take a break' campaign? National print media reporting of the election / David Deacon, Dominic Wring and Peter Golding -- Amateurs or adversaries? Local journalists' coverage of the UK non-general election / Bob Franklin and Stephen Cushion -- 2005 : themes and future questions? / Jane Green.</tableOfContents>
  <note type="statement of responsibility">edited by Dominic Wring, Jane Green, Roger Mortimore and Simon Atkinson.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">e-uk---</geographicCode>
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  <subject authority="lcsh">
    <name type="corporate">
      <namePart>Great Britain.</namePart>
      <namePart>Parliament</namePart>
    </name>
    <temporal>Elections, 2005</temporal>
  </subject>
  <subject>
    <topic>Elecciones</topic>
    <geographic>Gran Bretaña</geographic>
  </subject>
  <subject>
    <topic>Comunicación en política</topic>
    <geographic>Gran Bretaña</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Elections</topic>
    <geographic>Great Britain</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in politics</topic>
    <geographic>Great Britain</geographic>
  </subject>
  <classification authority="lcc">JN 956 P769 2007</classification>
  <classification authority="ddc">324.941/086</classification>
  <identifier type="isbn">9780230001305</identifier>
  <identifier type="isbn">0230001300</identifier>
  <identifier type="lccn">2007060085</identifier>
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