Dominick, Joseph R.,   1944-  <br/><br/>
The dynamics of mass communication :   media in the digital age /  
Joseph R. Dominick 
 - 9th edition 
 - New York :   McGraw-Hill,   2007. 
 - xxii, 439 p. :   ill. ;   28 cm. 
<br/><br/> Includes index 
<br/><br/>Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: Regulation of the Mass Media Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index 
<br/><br/> Offers an introduction for mass communication majors and non-majors alike. This edition talks about the developments in mass communication, from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism. It embraces the digital age, with a free Student CD-ROM. 
<br/><br/><label>ISBN: </label>0073126675 (pbk) 9780073126678 (pbk) 9780073268705   0073268704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas 
<br/><br/><label>LC Class. No.: </label>P 90  / D671d 2007 
<br/><br/><label>Dewey Class. No.: </label>302.23