02049cam a22003133a 4500003000800000005001700008007000300025008004100028020002100069020002400090020002000114020001500134035002400149035002100173040002200194041000800216050002100224082001100245100003400256245009100290250001600381260003800397300003700435500001900472505084700491520033401338650003901672720002401711BJBSDDR20230410105210.0ta070320s2007    nyu           000 0 eng d  a0073126675 (pbk)  a9780073126678 (pbk)  a9780073268705    a0073268704  a(OCoLC)ocn150334597  a(OCoLC)150334597  aBTCTAcBTCTAbspa  aeng14aP 90bD671d 200700a302.231 aDominick, Joseph R., d1944- 14aThe dynamics of mass communication : bmedia in the digital age / cJoseph R. Dominick  a9th edition  aNew York : bMcGraw-Hill, c2007.  axxii, 439 p. : bill. ; c28 cm.  aIncludes index  aPart I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: Regulation of the Mass Media Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index  aOffers an introduction for mass communication majors and non-majors alike. This edition talks about the developments in mass communication, from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism. It embraces the digital age, with a free Student CD-ROM. 4aMedios de comunicación de masas   aDominick, Joseph R.