02131cam a22003493a 4500 31987 31987 BJBSDDR 20230410105210.0 ta 070320s2007 nyu 000 0 eng d 0073126675 (pbk) 9780073126678 (pbk) 9780073268705 0073268704 (OCoLC)ocn150334597 (OCoLC)150334597 BTCTA BTCTA spa eng P 90 D671d 2007 302.23 Dominick, Joseph R., 1944- The dynamics of mass communication : media in the digital age / Joseph R. Dominick 9th edition New York : McGraw-Hill, 2007. xxii, 439 p. : ill. ; 28 cm. Includes index Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: Regulation of the Mass Media Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index Offers an introduction for mass communication majors and non-majors alike. This edition talks about the developments in mass communication, from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism. It embraces the digital age, with a free Student CD-ROM. 1587 Medios de comunicación de masas Dominick, Joseph R. lcc BK clperez 0 0 0 0 HU BJB BJB HU 2023-04-10 0 P 90 D671d 2007 00000056656 2018-10-23 00:00:00 1 2018-10-23 BK