@book{33614,
	author = {Foley, John. and Kendrick, Julie.},
	title = {Balanced brand :},
	publisher = {Jossey-Bass,},
	year = {c2006.},
	address = {San Francisco :},
	edition = {1st ed.},
	url = {http://www.loc.gov/catdir/toc/ecip063/2005034283.html}
}