01420cam a2200349Ma 4500 76552 20230410105301.0 060405s2006 cau b 001 0 eng d 2005034283 (OCoLC)ocn502578842 RBA fre RBA 9780787983093 0787983098 (OCoLC)502578842 HD69 .B7 F663b 2006 663b 2006 Foley, John. Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick. 1st ed. San Francisco : Jossey-Bass, c2006. xv, 187 p. Comprend des ref. bibliogr. Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance. Produits de marque Guides, manuels, etc. Entreprises Image Guides, manuels, etc. Marketing relationnel Guides, manuels, etc. Produits commerciaux Gestion Guides, manuels, etc. Kendrick, Julie. Table des matiáeres http://www.loc.gov/catdir/toc/ecip063/2005034283.html lcc bk C0 DRFGD 33614 33614 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 3 0 HD69 .B7 F663b 2006 | 663b 2006 00000064180 2018-10-24 00:00:00 2018-10-24 bk