how to balance the stakeholder forces that can make or break your business Foley, John. creator Kendrick, Julie. text bibliography cau San Francisco Jossey-Bass c2006 2006 1st ed. monographic eng

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xv, 187 p. Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance. John Foley with Julie Kendrick. Comprend des ref. bibliogr. Produits de marque Guides, manuels, etc Entreprises Image Guides, manuels, etc Marketing relationnel Guides, manuels, etc Produits commerciaux Gestion Guides, manuels, etc HD69 .B7 F663b 2006 663b 2006 9780787983093 0787983098 2005034283 http://www.loc.gov/catdir/toc/ecip063/2005034283.html http://www.loc.gov/catdir/toc/ecip063/2005034283.html RBA 060405 20230410105301.0 76552 fre