The developing, managing and protecting your company's intellectual property Jolly, Adam. creator Philpott, Jeremy. text enk London Philadelphia Kogan Page 2007 monographic eng

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xl, 434 p. : ill. (some col.) ; 25 cm. Europe's IP architecture -- The strategic role of IP in European business -- IP in the knowledge economy -- IP and open innovation -- Managing patents as assets -- Europe's different IP cultures -- Patents -- Trade marks -- Copyright in Europe -- Designs -- Utility models -- Trade secrets -- Innovation rights -- Building an international knowledge business -- IP and proof of concept -- Business-university collaboration -- Managing IP in collaborative ventures -- Licensing as a growth strategy in Europe -- Innovation support in the new Europe -- Creating a patent position in Europe -- European patents : differences from the United States -- Prior art searching -- Portfolio building -- Patent exceptions -- Patent clearances -- Patents on a budget -- Issues in European copyright -- Copyright and the digital economy -- Digital policy management -- Digital distribution and Creative Commons -- Taking products and services to market across Europe -- Managing brand and design portfolios in Europe -- Building a strong (European) trade mark -- Defending brands -- Intellectual assets management -- Inventions by employees -- IP and the web -- Database rights -- Valuing IP, intangibles and goodwill -- Brand valuation -- The monetization of intellectual property -- Patent evaluation -- Raising finance through IP -- Investors and IP risks -- IP and acquisitions -- IP and private equity -- Germany -- The United Kingdom -- France -- Italy -- Spain -- The Nordic countries -- Benelux -- Ireland -- The accession states -- Litigation strategies for European IP registered rights -- Differences in patent litigation -- Opposition at the European Patent Office -- IP insurance.. Adam Jolly & Jeremy Philpott. "In association with European Patent Office." Includes index. e------ Intellectual property Europe Intellectual property K1401 .J65 2007 J75 2007 346.2404/8 0749449888 (cloth) 9780749449889 (cloth) 0749452137 9780749452131 2007016444 http://www.loc.gov/catdir/toc/ecip0716/2007016444.html http://www.loc.gov/catdir/enhancements/fy0715/2007016444-d.html http://www.loc.gov/catdir/toc/ecip0716/2007016444.html http://www.loc.gov/catdir/enhancements/fy0715/2007016444-d.html DLC 070419 20230410105302.0 80092