02411cam a22004454a 4500 77091 20230410105302.0 050203s2005 enka b 001 0 eng 2005003201 (OCoLC)ocm57694951 DLC DLC IXA BAKER C#P YDXCP IG# BTCTA OCLCG 60760236 0199267529 9780199267521 YDXCP 100361594 (OCoLC)57694951 (OCoLC)60760236 pcc HD62.4 .L44 2005 658.8/4 22 L477g 2005 Lee, Kiefer. Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter. Oxford ; New York : Oxford University Press, 2005. xxxi, 582 p. : col. ill. ; 25 cm. Includes bibliographical references and index. Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations. International business enterprises Management. Strategic planning. Carter, S. (Steve) Table of contents http://www.loc.gov/catdir/toc/ecip058/2005003201.html Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html YBP Library Services YANK 100361594 Ingram INGR 0199267529 Baker and Taylor BTCP 2005003201 Baker & Taylor BKTY 74.00 74.00 0199267529 0006274638 active lcc bk amiranda C0 DRFGD 33652 33652 0 0 lcc 0 0 CS BJB BJB CS 2023-04-10 3 0 HD62.4 .L44 2005 | L477g 2005 00000064192 2018-10-24 00:00:00 2018-10-24 bk