Stewart, David W. <br/><br/>
Focus groups :  theory and practice / 
David W. Stewart, Prem N. Shamdasani, Dennis W. Rook. 
 - 2a ed. 
 - Thousand Oaks :  SAGE Publications,  c2007. 
 - xii, 188 p. :  ill. ;  22 cm. 
 - Applied social research methods series ;  v. 20 .
<br/><br/>Includes bibliographical references (p. 167-176) and index. 
<br/><br/>Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion. 
<br/><br/><label>ISBN: </label>0761925821 (cloth : alk. paper) 9780761925828 (cloth : alk. paper) 076192583X (pbk. : alk. paper) 9780761925835 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2006009180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Focus groups.<br/>Social sciences--Research--Methodology.<br/>Social groups.
<br/><br/><label>LC Class. No.: </label>H 61.28  / S849f 2007 
<br/><br/><label>Dewey Class. No.: </label>300.72/3