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  <titleInfo>
    <title>Focus groups</title>
    <subTitle>theory and practice</subTitle>
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  <name type="personal">
    <namePart>Stewart, David W.</namePart>
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  <name type="personal">
    <namePart>Shamdasani, Prem N.</namePart>
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  <name type="personal">
    <namePart>Rook, Dennis W.</namePart>
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    <place>
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    <publisher>SAGE Publications</publisher>
    <dateIssued>c2007</dateIssued>
    <dateIssued encoding="marc">2007</dateIssued>
    <edition>2a ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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    <extent>xii, 188 p. : ill. ; 22 cm.</extent>
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  <tableOfContents>Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.</tableOfContents>
  <note type="statement of responsibility">David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.</note>
  <note>Includes bibliographical references (p. 167-176) and index.</note>
  <subject authority="lcsh">
    <topic>Focus groups</topic>
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  <subject authority="lcsh">
    <topic>Social sciences</topic>
    <topic>Research</topic>
    <topic>Methodology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Social groups</topic>
  </subject>
  <classification authority="lcc">H 61.28 S849f 2007</classification>
  <classification authority="ddc">300.72/3</classification>
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