Besanko, David 1955- creator Braeutigam, Ronald R. (Ronald Ray) Gibbs, Michael 1962- text nju Hoboken, NJ John Wiley 2011 4th edition monographic eng

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xxiii, 792 pages : illustrations (some col.) ; 27 cm. "Business professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It includes numerous new practice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boosting overall math skills. Graphs are included throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more practical resource."-- Part 1: Introduction To Microeconomics -- Chapter 1: Analyzing Economic Problems -- Chapter 2: Demand and Supply Analysis -- Part 2: Consumer Theory -- Chapter 3: Consumer Preferences and the Concept of Utility -- Chapter 4: Consumer Choice -- Chapter 5: The Theory of Demand -- Part 3: Production and Cost Theory -- Chapter 6: Inputs and Production Functions -- Chapter 7: Costs and Cost Minimization -- Chapter 8: Cost Curves -- Part 4: Perfect Competition -- Chapter 9: Perfectly Competitive Markets -- Chapter 10: Competitive Markets: Applications -- Part 5: Market Power -- Chapter 11: Monopoly and Monopsony -- Chapter 12: Capturing Surplus -- Part 6: Imperfect Competition and Strategic Behavior -- Chapter 13: Market Structure and Competition -- Chapter 14: Game Theory and Strategic Behavior -- Part 7: Special Topics -- Chapter 15: Risk and Information -- Chapter 16: General Equilibrium -- Chapter 17: Externalities and Public Goods. David A. Besanko, Ronald R. Braeutigam ; with contributions from Michael J. Gibbs. Includes index. Microeconomics Microeconomía HB 172 B554m 2011 338.5 9780470563588 (hardback) 0470563583 (hardback) 9780470646069 (pbk.) 0470646063 (pbk.) DLC 100729 20231031112306.0 107570 eng