@book{35363,
	author = {Penn, Mark J.,  and Zalesne, E. Kinney},
	title = {Microtrends :},
	publisher = {Twelve,},
	year = {2007.},
	address = {New York :},
	url = {http://www.loc.gov/catdir/toc/ecip0718/2007021359.html}
}