02433cam a2200409 a 4500 35363 35363 BJBSDDR 20230410105355.0 ta 070522s2007 nyuab b 001 0 eng 9780446580966 0446580961 (OCoLC)ocn134992552 (OCoLC)134992552 DLC DLC spa eng n-us--- HB 3505 P412m 2007 303.4973 Penn, Mark J., 1954- Microtrends : the small forces behind tomorrow's big changes / Mark J. Penn ; with E. Kinney Zalesne. New York : Twelve, 2007. xxi, 425 p. : ill., map ; 24 cm. Includes bibliographical references (p. 371-409) and index. Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International . Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. Social influence. Social change. Influencia social. 2084 Cambio social 1529 United States Population Social aspects. Estados Unidos Población Aspectos sociales 8590 Zalesne, E. Kinney 10478 Table of contents only http://www.loc.gov/catdir/toc/ecip0718/2007021359.html Publisher description http://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html lcc BK 0 0 0 0 CS BJB BJB CS 2023-04-10 0 HB 3505 P412m 2007 00000053555 2018-10-24 00:00:00 1 2018-10-24 BK