the small forces behind tomorrow's big changes Penn, Mark J. 1954- creator Zalesne, E. Kinney text bibliography nyu New York Twelve 2007 monographic eng

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xxi, 425 p. : ill., map ; 24 cm. Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description. Love, sex, and relationships -- Work life -- Race and religion -- Health and wellness -- Family life -- Politics -- Teens -- Food, drink, and diet -- Lifestyle -- Money and class -- Looks and fashion -- Technology -- Leisure and entertainment -- Education -- International . Mark J. Penn ; with E. Kinney Zalesne. Includes bibliographical references (p. 371-409) and index. n-us--- Social influence Social change Influencia social Cambio social United States Population Social aspects Estados Unidos Población Aspectos sociales HB 3505 P412m 2007 303.4973 9780446580966 0446580961 http://www.loc.gov/catdir/toc/ecip0718/2007021359.html http://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html http://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html http://www.loc.gov/catdir/toc/ecip0718/2007021359.html http://www.loc.gov/catdir/enhancements/fy0731/2007021359-d.html http://www.loc.gov/catdir/enhancements/fy0742/2007021359-b.html DLC 070522 20230410105355.0 spa