Miller, Laura J. <br/><br/>
Reluctant capitalists :  bookselling and the culture of consumption / 
Laura J. Miller. 
 - Chicago :  University of Chicago Press,  2007. 
 - x, 316 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 283-297) and index. 
<br/><br/>Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics)--Social aspects--United States.<br/>Consumer behavior--United States.<br/>Booksellers and bookselling--United States.<br/>Bookstores--United States.<br/>Books--Purchasing--United States.<br/>Books and reading--United States.<br/>Libraires--Etats-Unis.<br/>Librairie--Etats-Unis.<br/>Librairies--Etats-Unis.<br/>Livres--Achat--Etats-Unis.<br/>Livres et lecture--Etats-Unis.<br/>Consommation (Economie politique)--Aspect social--Etats-Unis.<br/>Consommateurs--Comportement--Etats-Unis.
<br/><br/><label>LC Class. No.: </label>HB 801  / M648r 2007